Black Friday is one of the busiest shopping days of the year, making it the perfect time to use your branding photos for Black Friday promotions. Your high-quality, professional branding photos can help you stand out, grab attention, and drive sales. The key is to be intentional and have a plan! Here are a few ways you can plan out your promotion and use your branding photos effectively to make the most of your Black Friday specials! 

How to Use Your Branding Photos For Black Friday Promotions

Create Eye-Catching Social Media Ads

Social media is a top place for people to look for and see deals on Black Friday and the days leading up, so make sure your branding photos are used to grab attention. Use eye-catching images to create ads that not only highlight your offers but also reflect your brand’s unique style. Pair these images with catchy headlines, clear calls to action, and graphics to create an ad that’s hard to scroll past.

Depending on the social media platform, you can use a carousel of images and graphics to show off multiple products or services in a single post!

Update Your Website Banner and Pop-Up Ads

Your website’s homepage is the first thing visitors will see when they head to your site! That is why a new banner photo that aligns with your brand and incorporates Black Friday messaging is essential. This is something that will standout and clearly tell them about your Black Friday deals. If you use pop-ups, include a relevant branding photo with a clear call-to-action to capture emails or announce limited-time offers. 

Craft Engaging Email Campaigns

Email is still one of the most effective ways to reach your audience directly, especially for Black Friday promotions. Use your branding photos to elevate your email campaigns, making them visually appealing, and fitting for the message of each email. For example, include specific product shots for discount announcements, or a cozy, inviting image for a pre-sale email. I suggest planning a sequence of emails leading up to Black Friday, each one with a different branded image and messaging to create hype around your offer and drive engagement.

Run a Giveaway or Contest

Running a Black Friday giveaway or contest is a great way to engage your audience, attract new followers, and gain sales. This can be especially effective on Instagram and Facebook, where you can require participants to follow your account, like the post, and tag friends to enter—all of which can help grow your audience!  Your branding photos can be used to create attractive contest or giveaway graphics that outline the rules, prize details, and other important information related to your Black Friday offers. 

 

Refresh Your Product Listings or Service Pages

Take advantage of the increased traffic to your site during Black Friday by refreshing your product or service pages with updated branding photos. Clear, professional images make a huge difference in how customers perceive your offerings or products. If you offer services, use your branding photos to showcase you or your team in action, giving a more personal and trustworthy impression to potential clients. If its goods you provide, display high-quality images of those items to show customers exactly what they will get when purchasing. Since Black Friday is geared towards holiday shopping, I suggest including holiday-themed images. Whether it is a Christmas item like the one below, or just a more festive image that still aligns with your brand, this adds a seasonal touch and also helps to create a sense of urgency and excitement around your products or services.

Using your branding photos strategically across these key areas can help you connect with customers and make your Black Friday promotions even more effective. Put your images to work for you and watch the impact it can have on your holiday sales!

Ready to book your branding session? Grab my tips here to make sure your portraits feel genuine and true to you and your brand!