A branding photoshoot is more than just a headshot—it’s a chance to visually communicate your brand’s identity, values, and personality. One of the best ways to create engaging and authentic personal branding images is by incorporating props that represent you and your business. The right props can tell your business story in a way that resonates with your audience and enhances your photos. If you aren’t sure what props to bring to your session, don’t worry! Even if you have a service based business and think you don’t have any props to bring, I promise there is something that you can include that will be beneficial to your branding session.  Here are a few prop ideas to help your photoshoot feel more personal and on-brand.

Tools of Your Trade

Your work tools are the heart of your business. They help define what you do and can make your branding photos instantly relatable to your industry. It also helps your audience immediately understand what you do and how you do it. If your business is service-based, consider bringing items that highlight your process or workflow.  Keep in mind that the ides below are not an exclusive list, as there are many other items you might include that are relevant to your particular business! 

The possibilities here are endless, but here are a few great examples:

• Laptop or tablet – Perfect for business owners, coaches, and creatives who work digitally.
• Notebooks and pens – This can work for most businesses to create a thoughtful and approachable image.
• Podcasting microphone – If you do any podcasting in your biz, this is a must bring item.
• Makeup brushes or styling tools – Perfect for beauty professionals looking to capture behind-the-scenes moments.
• Camera or editing gear – Essential for photographers, videographers, and content creators to highlight their expertise.

 

Personal Touches That Reflect Your Personality

Your brand is more than just your business—it’s also you! Personal touches add authenticity to your branding session and make your images feel warm, relatable, and unique.  These items should reflect your personality and style, making it easier for your audience to connect with you on a deeper level and get to know you.

Here are a few ideas:

• Books that inspire you – Whether it’s a business book or something by your favorite fictional author, books showcase what influences you or highlights what you enjoy.
• Signature items – A bold lipstick, statement earrings, or fun glasses can add a signature  touch to your photos if it is something common to your style.
• A favorite coffee mug – If you start every day with coffee or tea, this simple prop can add a cozy and familiar feel to your shoot, especially if the mug is personalized with something that connects back to you – a quote, family photo, of even a business logo – all can help tell your story. 

Branded Elements

Brand recognition is key when it comes to building a memorable business. Incorporating elements that feature your logo, colors, or style helps reinforce your visual identity across all marketing platforms. These props also ensure that your images seamlessly align with your website, social media, and promotional materials.

Some great branded props to consider:

• Custom notebooks or packaging – If you have branded stationery or packaging, bring it along to subtly highlight your logo and brand colors.
• A coffee mug or water bottle with your logo – This small touch adds personality while reinforcing your brand identity.
• Business cards – A simple yet effective way to showcase your branding, and it is perfect for flat lays or lifestyle shots.

Lifestyle Items That Tell Your Story

Your branding shoot shouldn’t just focus on your business—it should also highlight the things that make you you. Lifestyle props help show off your personality, interests, and what you love outside of work. They make your images feel more natural and relatable, allowing clients to connect with you personally.

These are a few lifestyle props to consider, but again there are so many options you could include here:

• A cozy throw or favorite blanket – If you love cuddling up and want to create an inviting and relaxed feel in your photos, this is a great addition.
• Fresh flowers – I absolutely love the addition of flowers to any photoshoot. They add vibrancy, elegance, and a pop of color. You could even coordinate the flower colors with your business colors to tie it all together. 
• Hobby-related items – Whether it’s a yoga mat, a puzzle, stack of books, or art supplies, incorporating hobbies and lifestyle elements into your branding shoot help transform your photos from purely professional to something more authentic, warm, and inviting.

Action Props to Create Movement

Incorporating movement into your branding session is so important! Those tools of  your trade that you brought along can be perfect for action shots. Instead of photographing you holding cooking equipment in a kitchen, let’s capture you actually using it! Action props help you to interact with your surroundings, create natural, candid moments that make your brand feel more approachable. These action images are also great for you website!

Aside from specific items you use in your business, here are some other go-to action props:

• Your mobile phone – Since so much of business is done on the go, having a phone in your shots can show you working and connecting with clients.
• A laptop or tablet – Ideal for showcasing you in action, whether you’re typing, researching, or presenting – whatever makes the most sense for your business
• Client documents or contracts – Great for real estate agents, business coaches, and other service providers who work directly with clients.

Final Tip: Keep It Intentional

When choosing props for your branding session, be intentional. Select items that truly reflect you, your brand, and your personality. Don’t overcomplicate it by bringing too much. A well-curated set of props will help create a visual story that feels both professional and uniquely you.

Ready to plan your branding session? Contact me today to schedule your branding photoshoot and Grab my tips here to make sure your portraits feel genuine and true to you and your brand!