Vital Reps Fitness | Nashville Branding Photographer

Branding is all about visually communicating what makes a business unique, and that’s exactly what we set out to achieve with Vital Reps Fitness branding session. Owner Vanessa Woods reached out for a branding session at her gym to create a collection of dynamic, high-energy images for her social media and brand awareness. With a strong emphasis on strength, movement, and dedication, we focused on capturing visuals that reflect the core of her business and showcase the space of her gym.

Vital Reps Fitness is more than just a gym—it’s a place where Venessa hopes to inspire clients and help them build strength, energy, and confidence, while improving their overall health. Vanessa’s mission is simple but powerful and it is how the name of the gym, Vital Reps Fitness, came to be! Vital – because she believes it’s crucial to work out for all your vitals—your heart and your overall health. Reps – because every exercise you do is a rep, so it’s vital to get in your reps every day. I love the powerful meaning behind her name and the mission she stands for.

The Vision Behind Vital Reps Fitness Branding Session

Vital Reps Fitness is a brand that embodies energy, fun, and a deep commitment to all aspects of one’s health. This photoshoot was designed to highlight the passion and dedication Vanessa brings to every client she trains.

With a color palette of black and red, we played with bold, high-contrast imagery to match the intensity, energy, and power of the brand. Vanessa loves black and white imagery, so I made sure to include both color and black and white image options so she has a variety to choose from for social media, website updates, and promotional materials.

During the shoot, we focused on a mix of gym space and equipment, action shots, and portraits to create a well-rounded brand presence. As a fitness professional, candid workout moments are great for highlighting training in action, allowing clients to capture a glimpse of what to expect when training. The details of the gym also provide a look into the environment so clients can envision themselves working out there and see all the different spaces and equipment provided. We made sure to include a few portraits of her as well, whether in stretching pose or hovering over the computer making a new workout plan for a client, these images beautifully capture Vanessa, her brand, and her commitment as a trainer and gym owner.

These branding images will allow Vanessa to connect with her audience, inspire potential clients, and showcase what makes Vital Reps Fitness different from other gyms.