Behind the Scenes: How a Nashville Content Day Comes Together at Collective 615

As a business owner, you know your online presence matters. The images and videos you share are often the first impression potential clients have of your business, making strategic, professional content more important than ever. As a Nashville branding photographer, my goal is to create a storytelling brand experience that showcases who you are, what your business is all about, and how you serve your clients, while providing images that work hard for your business long after your session ends. That’s exactly why Bella of Gumball Media and I created The Content Collective: a collaborative experience designed to help entrepreneurs consistently refresh their content, strengthen their brand, and highlight their expertise throughout the year. If you’ve heard me talk about The Content Collective and have been wondering what it’s actually like, here’s a behind the scenes look at how one of our Nashville content days comes together at Collective 615.

What Is The Content Collective?

Gumball Media and I created this experience as a solution to the same problem we kept seeing over and over again. Business owners know they need consistent content, but creating it takes time. By the time they finally schedule a branding session, they’re already behind on marketing, launching something new, or scrambling to find something to post. Our goal was to change that.  

The Content Collective combines professional brand photography and video into one streamlined experience every quarter, giving entrepreneurs fresh quarterly content they can use across their website, social media platforms, email marketing, launches, and more. This combination of services provides business owners with a library of professional images and videos that grows with your business.

Learn more about the Content Collective: A Quarterly Brand Photography Experience

The Planning of a Nashville Content Day

With each quarterly content day we spend time planning well in advance. Not only do we want this to be a streamlined process, but this is also a wonderful networking opportunity for business owners to connect with like-minded entrepreneurs. We intentionally choose each location to ensure there are versatile spaces that allow us to provide a variety of images and looks. From there, we walk through how each space will be used, what the flow of the day will look like, how each Content Collective member will move between photos and video, and think through how both photography and video will work together throughout the day. We also ensure the direction of everything for each business owner so that no one is left guessing in front of the camera. Our goal is to make the experience feel seamless for everyone. 

What the Day Actually Looks Like

Everyone arrives to a relaxed, welcoming atmosphere. Rather than feeling like a traditional photoshoot where everyone waits their turn, the day flows naturally between photography and video. While I capture polished brand photos, Bella creates dynamic b-roll video content for your marketing.

Throughout the session, participants rotate between photo and video while receiving guidance every step of the way.  We direct you through natural movement, conversation, and prompts that help your personality shine while creating content that feels authentic to your brand. The great part is that everyone helps each other out. We are able to capture interactive photos that showcase how you work with clients. 

One Session, Weeks of Content

One of the biggest advantages of The Content Collective is how much content you receive from a single quarterly experience! Participants join a 2-hour collaborative media shoot and receive a folder full of photos and videos. The number of photos and videos will vary based on the number of participants, but most typically receive around 50-75 pieces of content, that includes both professional branding photos and video clips. 

Content and Community

One of my favorite parts of every Content Collective is the conversations and collaborations that occur. Each event brings together entrepreneurs from different industries who are all investing in growing their businesses. There’s something incredibly encouraging about being in a room full of people who understand what it’s like to run a business, build a brand, and consistently show up. Most leave with new friendships, referrals, and fresh ideas and inspiration.

As business owners ourselves, Bella and I know how easy it is for content creation to fall to the bottom of the to-do list. We know that marketing and consistency matters, but finding the time to plan, create, and publish content is overwhelming. In addition, we also know how hard it can be to meet other small business owners and foster a community.  That’s exactly why we built The Content Collective.

It’s a strategic, quarterly content experience that helps entrepreneurs stay on top of their marketing and content without constantly starting from scratch. Instead of relying on outdated photos or last-minute phone selfies, you’ll have a growing library of professional photo and video content that continually evolves alongside your business.

Join Us at the Next Content Collective

Our next Content Collective will be held on August 18th at The Malin, and we still have a few spots available! If you’re ready to build a content library that works as hard as you do, we’d love to have you join us.

In just two hours, you’ll receive a gallery full of professional photos and videos while connecting with other entrepreneurs who are just as committed to growing their businesses.

Reserve your spot for the next Content Collective and start creating intentional content that keeps your marketing fresh, consistent, and strategic all year long.