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Elevating Fitness Branding: Pure Barre Westhaven’s Photoshoot in Tennessee

April 17, 2024

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I’m Amy Allmand, photographer, music industry escapee, and the person people call when they want to look like themselves, only more confident.

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This branding session was SO special to me. I have been a member at Pure Barre Westhaven for years now and I actually JUST hit my 900th class at the end of March. I’m working my way to 1000 classes with Pure Barre. I LOVE it here. So, I was so excited when the Westhaven studio owners, Jessica and Allison, reached out to me to help them with branding for their social media. They wanted the feel of the corporate images, but with the faces of their instructors so their members would connect with their posts. I loved the concept and I couldn’t wait to jump in and help them create a branding session that showcased what makes Pure Barre Westhaven unique. 

Fitness Branding Photos for Pure Barre Westhaven

The day of our session was so much fun. We had a great afternoon together. Everyone was amazing – and willing to work hard to create some really neat images.These instructors are so inspiring! They were up for anything – including having to hold certain poses or moves for way longer than normal so I could grab the perfect shots. After all the torture of lunges and planks I’ve had to do over 900 classes, I’m not gonna lie…it was fun to get a little revenge on them…haha! It was a really unique experience to document what makes Pure Barre a special place. It’s not just a workout – it’s a family. 

Since Jessica nad Allison received their gallery, they have been putting their images to use in such creative ways! See a few below! 

I’m looking forward to their next session and to continue to see how they use their branding images! Thank you again for thinking of me and bringing this fun challenge to me. See you in class soon!! 

Ready to book your branding session? Grab my tips here to make sure your portraits feel genuine and true to you and your brand!

 

 

 

 

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My photography style is clean, intentional, and personality-filled. I focus on natural light, honest expression, and images that feel both elevated and down-to-earth. 

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